FUEGO CONDOMS
Fuego Condoms is a conceptual branding project that reimagines how a modern condom brand could speak to women. Inspired by a market largely dominated by products and messaging aimed at heterosexual men, the project explores a bold, confident visual identity that challenges convention and puts women at the centre of the conversation. Through branding, packaging, and marketing design, Fuego encourages women to take ownership of their sexuality, relationships, and sexual health. The project demonstrates how thoughtful branding can reshape perceptions and create stronger emotional connections with an often-overlooked audience.
2024
